Meta GEM and Lattice

If you’ve ever run Facebook or Instagram ads, you know the frustration: you spend hours trying to pick the “right” audience, tweak interests, and craft that one perfect ad only to see poor results. The truth is, that game is over.

Meta (the company behind Facebook and Instagram) has completely flipped the script with their latest AI systems; Names like Andromeda, GEM, Lattice, and Sequence Learning are gradually making old-school ad targeting almost irrelevant.

So what does this mean for brand owners? It means the way to win with